A busy season is upon me. Technical coordination of three multimedia presentations within the span of a week to three different legislative committees (sounds impressive, but it really isn't). Planning four events across two states. Setting up a new laptop for Deadpan Alley. Shuttling kids around, which has become a normal course of events, but one which eats away even more time. I almost feel like a grown-up... yet here I sit wearing Chuck Taylors like I did when I was fifteen.
There's a video getting schlepped around lately... a ten-second spot with Matthew Broderick, apparently in his Ferris Bueller character, yet visibly aged. And he utters a version of the phrase which started his infamous day off: "How can I handle work on a day like today?" The clip ends with the date 2.5.12 on the screen and the signature "chicka-chicka" sound from Yello's "Oh Yeah."
First of all: I've had that thought, and I had its predecessor ("How could I possibly be expected to handle school on a day like this?") as a student. It doesn't ever go away, I don't guess, but (usually) you learn to do the right thing and muscle through the day and all its responsibilities instead of blowing it off.
Second: The rumor mill says this is a "pre-ad" for Honda, the real ad coming on Superbowl Sunday. An advertisement for an advertisement? What has this world come to? Granted, the Superbowl ads do have a fairly high entertainment value, but the recursiveness at work here boggles my mind.
Third: If there ever were going to be a sequel to Ferris Bueller's Day Off, this would be the perfect commercial for it. Once upon a time I heard there was going to be a sequel, and the plot was something like this commercial portrays. Ferris Bueller, ad executive (because that's what you do as an adult, become an ad executive, just like on Bewitched), decides he's fed up and takes a day off work. He brings his friends along. Mayhem and hilarity ensue, not to mention bittersweet nostalgia among the Echo and the Bunnymen crowd. It sounds, however, more like a vehicle for Will Ferrell than a true Ferris Bueller movie (or a vehicle for Matthew Broderick, even).
Fourth: There needs to be a real sequel to Ferris Bueller. The audience would consist of folks in their prime earning years, and they would most likely come out in droves. Everyone loves Ferris. He is, after all, a righteous dude. I can't speculate on whether today's youth would appreciate a sequel — I've become too far out of touch with what is hip and what isn't. Most likely, though, the word hip is not.
Honda, if you're reading this, I have one of your cars. It's ten years old and I love it. I'm going to drive it until the wheels fall off. Please don't ruin one of my cultural icons merely to peddle your wares. For the love of all that is holy... save Ferris.